22 Jul How To Increase Ecommerce Sales Using Photo Editing Services
As an eCommerce store owner, especially an online one, you are most definitely looking for ways to boost the number of sales you are making. There are many ways, like using push notifications, learning about search engine optimization, and many others. In this article though, we will talk and learn about how use of photo editing services can help you boost your sales.
Some photo editing services include clipping path service, different types of shadow service, ghost mannequin remove service, raw image conversion and culling, product photo retouching and enhancement (cleaning), photo background remove and change, packshot retouching, color correction and editing, batch photo editing (cropping and resizing), and a couple of others.
The whole point of using photo editing services is to get high-quality images for your eCommerce store, which will attract more customers to you.
Benefits Of Using Photo Editing Services:
- Gives you better quality work / images.
- Saves you a lot of time and money.
- You are able to diversify your field and talent.
- You gain efficiency.
- Improves your engagement with customers.
- You are able to keep your existing customers.
- You focus more on your business.
8. Boosts customer’s confidence in your service/product.
• Studies have shown that customers are more likely to buy something because of its aesthetic appearance. A high-quality picture will have someone clicking on the button quicker as compared to a low-quality image, which just takes the excitement out of the product.
9. Customers have a clear view of what it is they are purchasing through close ups.
• Taking good quality images of your product from different angles will enable your client to fully understand the product and how it works. Since they can’t physically touch the product through the internet, ha ha, it is important for them to properly view it before buying.
10. Your customers can make clear decisions on what they are purchasing.
• Certain aspects of photo editing like background removal, color correction, image masking, and others will have your pictures looking super clear, and stunning too.
Now, you may be wondering why you need a photo editing service for your e-commerce site. I mean, isn’t a simple picture taken on your phone enough?
No, it may not be. A lot of clients may be put off by a grainy, blurry or unclear picture, and they just may not buy the product / contract the service, simply because of that. Which is why you need to get you’re A-Game on and remember that a picture can tell a thousand words, the customer does not want to read paragraphs on paragraphs of information about what you are selling, a nicely taken and edited photo will do that for them.
Clipping path is basically a more sophisticated and efficient background removal service and is done using pen tools by Adobe Photoshop. You simply create a sort of path, let us call it a border, and anything inside it remains, while everything outside it is cut out. You then place the image on another- let us say white- background.
The purpose of this is to knock out any unwanted elements from a picture, like for example if you took a picture of your product in a room full of people, you most definitely do not need Johnny from Finance’s face in your picture.
Ghost Mannequin Effects Service
It is also known as neck joint service and is mostly applied in the garment sector. Here, a photographer uses a doll or mannequin to create a 2D or 3D shape of garments. Humans can be used to, but mannequins are better when it comes to saving time and money. Thereafter, the mannequin needs to be removed from the image, leaving just the garment with the impression of someone wearing it. There are various types of ghost mannequin services, which include:
• 2D joint.
• 3D join.
• Hoody type joint.
• Jewelry neck combination.
• Scarf neck combination.
The purpose of using this service is simply to give the customer a kind of visual as to what the garment will look like when they wear it.
Shadow Service
Objects have shadows that are caused by the reflection of light on them. Using Photoshop, you can re-create this shadow to give it a more realistic look. There are different types of shadow photo editing service, like:
1. Reflection Shadow.
• This is mostly used on bottles, ceramics, medicine, electronics, and other products that have their background reflecting at the bottom.
2. Drop Shadow.
• This uses photoshop and opacity to get rid of the floating effect that a photo may have and give it a sort of gleam. It is usually applied on the backside of products like cars.
3. Natural Shadow.
• Some products may not be able to show the bottom properly, so natural shadow is used to do this whilst still maintaining that natural look.
4. Retain Original Shadow.
• Some photos may turn out dim, thus blocking out the shadow and making it seem unnatural. This effect will help retain the shadow by giving it a bit more light.
5. Shadow Removal.
• Yes, sometimes the shadow is simply not necessary in an image, and this effect helps remove it.
6. Highlights And Shadow On Portrait.
• Shadows can sometimes highlight certain features that someone has, so this effect you will help you apply that in order to make the portrait more attractive.
There are a lot of other photo editing services that were earlier mentioned, which you can research and use them to make sure your pictures are of high quality. Unlock the potential, it has to scale your enterprise.
Remember, in case hiring a photographer and editor might be a bit too costly for you, you can always pick up the skill on your own. There are a lot of tutorials online, books and blogs, plus YouTube videos by experts where you can learn from. Take advantage of this, pick up a skill, and save money while at it. A picture can tell so many stories! Happy selling.
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